Print Page | Contact Us | Sign In | Join now
Marketing Excellence Awards 2018
Group HomeGroup HomeGroup PagesDirectory & Features Join Group

CILIP PPRG Marketing Excellence Award Winners 2018 Announced

Congratulations to all our winners.

This year we have award winners in three categories:

Silver Award: Plymouth Libraries for “Lunch at the Library”, a summer campaign to engage with disadvantaged children and their families. The judges were impressed by the campaign’s engagement with the community and the high quality promotional materials used. 

Bronze Award: University of Birmingham Library Services and Lancashire Teaching Hospitals NHS Foundation Trust Library & Information Service.

Birmingham’s entry – “A Hidden Gem – promoting the overlooked site library” showcased their campaign to promote “hidden” study space to their students. The campaign combined traditional marketing techniques with contemporary approaches to impact of their users experience. 

Lancashire’s “Summer reading journey – escape with a good book” encouraged users to engage with the hospital library via their fiction collection. Great use of resources and well-designed promotional materials marked this campaign for a bronze award. 

Social media Award: RNIB Library’s “World Book Day at RNIB Library” effectively used social media to make the ten World Book Day (WBD) £1 titles available in accessible formats AND to give away a free audio or braille version to every child with a print disability who wanted one. With no budget and limited staff time, the campaign used social media to great effect to exceed its targets. 

The committee were pleased by the range and variety of entries, including some from new sectors who have not previously submitted entries to the Awards. 

Davina Omar, Chair of PPRG said:
“I am delighted by the range and quality of entries we received this year. It shows that marketing and communications is really being focused on and understood by libraries across our many sectors. We’re very much looking forward to showcasing the entries from the winners at our conference in January.”

The awards will be presented at the annual PPRG Conference, held at Aston University on Friday 25th January 2019 

Contact us