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Marketing Excellence Awards 2019
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CILIP PPRG Marketing Excellence Award Winners 2019 Announced

CILIP’s Publicity and Public Relations Group (PPRG) are delighted to announce the winners of the Marketing Excellence Awards 2019. The Awards recognise and celebrate successful marketing and promotional campaigns from libraries of all sizes and sectors across the country.

This year we have three award winners:

Shetland Libraries for “eServices on the Up!"
 

Solihull Libraries for “They made it happen! Solihull's self-build revolution”
 

Staffordshire Libraries for “Burton Bedtime Stories”
 

Shetland’s entry showcased the usefulness of local knowledge when it comes to marketing activity. The range of activities they undertook to promote their digital services to residents in a geographically diverse area showed that staff considered their goals and how best to achieve them in a challenging environment. 

Staffordshire’s “Burton Bedtime Stories” are short films of local people reading picture books, which are shown on social media in ‘series’. This successful campaign shows the power of using social media channels to reach new audiences when you have limited or no budget.

Solihull showed that libraries can directly support and impact local communities, via their campaign “They made it happen! Solihull’s self-build revolution”. Excellent use of non-financial resources and evidence of impact on local decision-making marked this entry for an award.

The judging committee were once again pleased by the range and variety of entries. Davina Omar, Chair of PPRG said:

“PPRG received a wonderful range of entries to the Marketing Excellence Awards this year and it was a real pleasure for the committee to read all about the exciting work taking place in our profession. The three award winners showcase this excellent work and we look forward to sharing their success with you all at the conference in January 2020.”

The awards will be presented at the annual PPRG Conference, held at Aston University on Friday 31st January 2020. Bookings for the event will open later this year.

For further information please contact the Marketing Excellence Awards Co-ordinator Michelle Bond at secretary.pprg@cilip.org.uk

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